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2014-10-13 11:31:06
How can I get better Web Appeal?

If you’re trying to sell your home, it goes without saying that you want to generate as much interest among potential home buyers as possible.  So how do you make your house stand out — especially in this foreclosure-saturated market where homes are sitting for months?

In the past, it was all about curb appeal - a manicured lawn, a brick walkway, a fresh coat of paint. But today, with 90 percent of home buyers looking online, it’s all about Web appeal. You want to attract visitors to your listing, and impress them once they’re there.

Use the Internet to help sell your home:

  • List it on the top real estate Web sites. Zillow had nearly 9 million visitors in May. I don’t think there is a For-Sale sign on any lawn in America that can boast that can kind of foot or car traffic.
  • Use social networks. Change your status on LinkedIn or Facebook to “Selling My House” and link to your listing. Find a local blogger in your neighborhood and ask him or her to write a post about your house. Find your local mom’s group e-mail list (try Yahoo! Groups) and make sure your listing is e-mailed there.
  • E-mail your own network of friends. Don’t be embarrassed to blind copy 100 of your friends with your listing. Chances are a friend, or a friend of a friend, knows your potential buyer.

Make it enticing:

Once you’ve got the attention of potential buyers, how do you entice them to take the next step and contact your agent or swing by your open house?

  • Photos. Lots and lots of beautiful photos. I’m talking 30-plus.  And make your main display photo the one that best represents your home. Take photos of the things people care about – the kitchen, bedrooms, bathrooms, and even the closets! Photograph all of the unique features your home has to offer – a large soaking tub, a wrap-around porch, a big backyard.  Let the photos tell your home’s story and then add a great marketing description that captures everything that your photos can’t.
  • Price it to sell. You’re competing with all the other For-Sale homes in your neighborhood (not the homes that have recently sold). Look at your house like a buyer would. Search in your neighborhood and see how your house compares to the other homes on the market. Are you priced competitively? Would a potential home buyer think they are getting a good deal on your home?

Our own Spencer Rascoff, Zillow’s Chief Operating Officer,  has more to say on this subject. Check out his recent interview with ABC News, “The Secret to Selling a House.”

 
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